Padmanabhan, V.; Png, I. P. L. - In: Marketing Science 23 (2004) 4, pp. 614-618
competition when demand is high. Importantly, this effect holds only in the presence of demand uncertainty. Further, the … retailing is a monopoly. This suggests that returns policies serve both to manage competition and mitigate demand uncertainty. …Returns policies are common in many sectors of retail distribution. Padmanabhan and Png (1997) showed that with demand …