Using identification with the environmentalist movement Fridays for Future, this paper empirically tests the effect of a novel type of prime on pro-environmental behavior: the reminder of their previously stated attitude towards Fridays for Future. On the basis of a large-scale survey experiment...

Green inclusive leadership can produce positive outcomes for green innovation and green sustainability in all sectors. However, academic research on green creativity and green inclusive leadership is limited in the literature. Therefore, this study theorised a conceptual model based on the...