perspectives; teleological or consequentialist (goal or ends based) and deontological (moral duty and rule based). The …

respective domains (competition, advertising etc.), is played by the ethical and deontological codes that have known an … deontological codes in services, analyses a few aspects of unfair competition as a manifestation of unethical behavior , namely …, ‘the snowball effect’ and deceptive advertising, and presents comparative aspects of codes of ethics and deontological …

In this paper we look at business ethics from a deontological perspective. We address the theory of ethical decision …-making and deontological ethics for business executives and explore the concept of “moral dutyâ€\x9D as transcending mere gain …-regulating along the lines of deontological ethics. Principles of deontology should guide executive decision-making particularly when …