Florcic, Tamara; Šker, Irena; Benassi, Hermina Maras - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 154-168
The paper explores the perspectives of implementing digital, online promotion within the concept of smart destination development, aiming for the competitiveness that innovative tools and systems enable. Built heritage in developed tourism destinations presents an attractive resource, and its...