Casado Claro, María-Francisca; Pastrana Huguet, Josep; … - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 66-80
Tourism plays an important part in soft power as a public diplomacy tool that, alongside destination branding, aims to reinforce the image of a place to attract visitors, with the ensuing multiplier effect on its economy. Both destination branding and public diplomacy seek the common goal of...