Ma, Long; Sian Lee, Chei; Hoe-Lian Goh, Dion - In: Online Information Review 38 (2014) 5, pp. 598-615
Purpose – The purpose of this paper is to draw from the diffusion of innovations theory to explore multi-levels of … on diverse levels of influential factors. In particular, the research suggests the viability of the diffusion of … innovations theory to explain this pervasive global phenomenon. Further, the influential factors identified may help to stimulate …