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Search: subject:"Digital influencers"
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Consumer behaviour
9
Konsumentenverhalten
9
Digital influencers
7
Internet marketing
7
Online-Marketing
7
Social Web
6
Social web
6
Viral marketing
4
Virales Marketing
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digital influencers
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Confidence
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Credibility
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Decision
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Digitalisierung
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Digitization
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Entscheidung
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Vertrauen
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influencer marketing
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social media
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Advertising effects
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Argument quality
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Attitude
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B-to-B-Marketing
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Befragung
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Bekleidungsindustrie
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Beschaffung
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Brand management
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Brasilien
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Brazil
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Business-to-business marketing
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Buying decision
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Celebrity endorsement
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Celebrity-Werbung
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Clothing industry
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Competence
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Deregulation
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Deregulierung
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Emotion
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Fashion
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Abdalla, Márcio Moutinho
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Costa, Ana Maria Boa Morte
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Islam, Tahir
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Javed, Sara
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Jazi, Salima
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Laroutis, Dimitri
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Loureiro, Sandra Maria Correia
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Marques, Inês Rios
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Marques, Susana Henriques
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Miranda, Sandra de Oliveira
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Moez, Ltifi
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Quamina, La Toya
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Rashidin, Md. Salamun
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International journal of internet marketing and advertising : IJIMA
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Economic research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Review of managerial science : RMS
1
Revue Gestion 2000 : management & prospective
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Strategic corporate communication in the digital age
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ECONIS (ZBW)
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The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
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