Purpose – This paper aims to investigate the effects of different response options to a negative consumer review. When consumers buy online, they are often confronted with consumer reviews. A negative consumer review on an online shopping website may keep consumers from buying the product....

Purpose – The purpose of this paper is to find out how credibility judgements intervene in the consumption of electronic-Word of Mouth (e-WOM) in tourism, as there is discrepancy in the literature about its influence on decision-making processes. Design/methodology/approach – A qualitative...