Ajah, Emmanuel Okoro - In: Digital business 3 (2023) 2, pp. 1-18
The challenge of failure is a well-known issue for many founders of digital start-ups during market entry …. Unfortunately, sub-Saharan Africa has experienced a particularly high rate of failure for digital start-ups during early …-stage development. Between 2010 and 2018, an average of 54.20% of digital start-ups failed on the continent. Globally, the survival rate …
