Toukola, Sebastian; Ståhle, Matias; Mahlamäki, Tommi - In: Project leadership and society 4 (2023), pp. 1-13
complexity of offers, which in turn makes the management of project marketing challenging. Although the use of digital tools has … marketing view. To fill this gap, we conducted a two-phase qualitative study considering explicit digital tools for the project … supplier's marketing process. Based on the results of this study, we identify a list of 117 digital tools that can be used in …