Small and medium enterprises (SMEs) must continue to combine technology and market adaptation or open innovation to sustain their business. One of these ways is to promote their products and services extensively. This study investigated the best media to promote SMEs in the local agricultural...

Purpose - The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to indulge in these viewing habits. This study investigates motivational factors, amount of...

This study explores and observe the motivations of youth in digital culture which influence them to follow and interact with brands on digital media through netnography. This technique try to adopt patron notion of youth in digital culture which influence them for youth follow brands official...

Ethics? : stress, rifts, bad behavior -- Framework : spec, folds, leaks -- Regimes : craftworld, brandworld, specworld -- Case : warring creator pedagogies (the aspirant's crossover dilemma) -- Folding : stress aesthetics, compliance, deprivation pay -- Case : televisioning aspirant schemes --...

"Digital Journalism and the Facilitation of Hate explores the process by which digital journalists manage the coverage of hate speech and "hate groups", and considers how digital journalists can best avoid having their work used to lend legitimacy to hate. Leaning on more than 200 interviews...

Two dominant views of Twitter and news journalism -- Punctuated equilibrium : disruption, adaption and normalisation -- What news journalists say about their uses of Twitter -- From disruption to normalisation : journalists' accounts on Twitter (2009-2021) -- An evaluation of the direct and...