Shen, Yinhai; Zhang, Qing; Zhang, Zhichao; Ma, Xinyu - In: Operations research perspectives 9 (2022), pp. 1-13
disappointment aversion triggered by value uncertainty online, three return configurations were explored: non-return, same …-channel return and omnichannel return and the impacts of disappointment aversion on the retailer's optimal pricing, return penalty …, and profitability are investigated. The most important conclusion is that the effect of disappointment aversion on return …