Hohenthal, Jukka; Johanson, Jan; Johanson, Martin - In: International Business Review 12 (2003) 6, pp. 659-672
discoveries during international expansion. By introducing market discovery it seems to be possible to offer a richer … understanding of the pattern and pace of the international expansion of a firm. Market discovery is the result of both exploration … and exploitation activities, but in order to exploit market discovery, a firm must learn to handle the discovered …