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Search: subject:"Discriminability"
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Tipping the scale : the role of
discriminability
in conjoint analysis
Aribarg, Anocha
;
Burson, Katherine A.
;
Larrick, Richard P.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10011697363
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When rating format induces different rating processes : the effects of descriptive and evaluative rating modes on
discriminability
and accuracy
Cambon, Laurent
;
Steiner, Dirk D.
- In:
Journal of business and psychology
30
(
2015
)
4
,
pp. 795-812
Persistent link: https://www.econbiz.de/10011413489
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