This paper discusses a recently developed variable selection procedure suitable when the available data have discrete components. In the context of the new product problem, a modification to the basic methodology is proposed with a view of identifying product profiles closely associated with...

A parametric method for dividing a heterogeneous multivariate population into components is proposed. The method includes the following operations: (1) The mixed population is divided into two parts by a linear discriminant function with arbitrary coefficients; (2) The parameters of both parts...