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Search: subject:"Distinctiveness"
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Subject
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Consumer behaviour
36
Konsumentenverhalten
36
optimal distinctiveness
25
Brand image
18
Markenimage
18
distinctiveness
18
Brand management
17
Markenführung
17
Optimal distinctiveness
17
Distinctiveness
16
Business start-up
15
Unternehmensgründung
15
Brand
14
Entrepreneurship
14
Entrepreneurship approach
13
Markenartikel
13
Personality psychology
11
Persönlichkeitspsychologie
11
Legitimacy
9
Corporate culture
8
Innovation
8
Legitimität
8
Unternehmenskultur
8
differentiation
8
Beziehungsmarketing
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Innovation management
7
Innovationsmanagement
7
Relationship marketing
7
Strategic management
7
Strategisches Management
7
Brand distinctiveness
6
Theorie
6
legitimacy
6
Advertising effects
5
Entrepreneurs
5
Internet marketing
5
Online-Marketing
5
Optimal distinctiveness theory
5
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Undetermined
103
Free
25
Type of publication
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Article
128
Book / Working Paper
13
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Article in journal
109
Aufsatz in Zeitschrift
109
research-article
6
Working Paper
5
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Article
1
Aufsatz im Buch
1
Book section
1
Congress Report
1
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1
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Language
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English
126
Undetermined
15
Author
All
Zhao, Eric Yanfei
6
Anesi, Vincent
3
Darwich, May
3
Lounsbury, Michael
3
Angeren, Joey van
2
Bakir, Aysen
2
Brew, Yaw
2
Butori, Raphaëlle
2
Béreau, Sophie
2
Donder, Philippe De
2
Gentina, Elodie
2
Ghosh, Arghya
2
Gnabo, Jean-Yves
2
Ishihara, Masakazu
2
Janisch, Jonas
2
Jennings, P. Devereaux
2
Kim, Choo Yeon
2
Langerak, Fred
2
Lim, Myung Sub
2
Louie, Therese A.
2
McCann, Brian T.
2
Miller, Danny
2
Morita, Hodaka
2
Podoynitsyna, Ksenia
2
Vanhomwegen, Henri
2
Vossen, Alexander
2
Vroom, Govert
2
Yoo, Jae Wook
2
Zamparini, Alessandra
2
Aggarwal, Pankaj
1
Ahluwalia, Rohini
1
Ahn, Jiseon
1
Alanazi, Tawfeeq Mohammed
1
Ali, Elhussein M. S.
1
Alon, Anat Toder
1
Alserhan, Baker Ahmad
1
Alserhan, Zeid Ahmad
1
Alvarado-Herrera, Alejandro
1
Amore, Mario Daniele
1
Arens, Zachary G.
1
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Institution
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CESifo
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Faculdade de Economia, Universidade Nova de Lisboa
1
German Institute of Global and Area Studies (GIGA)
1
Ghosh, Arghya, Economics, Australian School of Business, UNSW
1
Institut d'Economia de Barcelona (IEB), Facultat d'Economia i Empresa
1
Luechaikajohnpan, Pinijsorn, Economics, Australian School of Business, UNSW
1
Morita, Hodaka, Economics, Australian School of Business, UNSW
1
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Published in...
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Journal of business venturing
9
Strategic management journal
7
Journal of business research : JBR
3
Journal of travel and tourism marketing
3
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
3
European journal of marketing
2
Innovation: organization & management : IOM
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sport management and marketing : IJSMM
2
Journal of Business Research
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of vocational behavior
2
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
2
Tourism and hospitality research : THR
2
2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding
1
Advances in developing human resources : ADHR
1
Africa journal of management
1
African journal of business & economic research : AJBER
1
African journal of economic and management studies
1
Asia Pacific journal of human resources : APJHR
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business Horizons
1
Business ethics, the environment & responsibility
1
CESifo Working Paper
1
CESifo Working Paper Series
1
CORE discussion papers : DP
1
Cogent business & management
1
Competitiveness Review: An International Business Journal
1
Consumer Behavior in Tourism and Hospitality
1
Corporate reputation review
1
Corporate social responsibility and environmental management
1
ERIM Report Series Research in Management
1
European financial management : the journal of the European Financial Management Association
1
FEUNL Working Paper Series
1
Finance : revue de l'Association Française de Finance
1
GIGA Working Paper Series
1
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Source
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ECONIS (ZBW)
114
RePEc
15
Other ZBW resources
6
BASE
3
EconStor
3
Showing
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141
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21
Factors influencing luxury service brand extension in a developing country
Ahn, Jiseon
;
Gao, Meiling
- In:
Journal of consumer marketing
41
(
2024
)
6
,
pp. 639-647
Persistent link: https://www.econbiz.de/10015078766
Saved in:
22
How many latours is too many? : measuring brand name congestion in Bordeaux wine
Buccafusco, Christopher
;
Masur, Jonathan S.
;
Whalen, Ryan
- In:
Journal of wine economics
16
(
2021
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10012821801
Saved in:
23
When the beacon goes dark : legitimacy repair work by subsequent actors in an emerging market category
Smith, Brett R.
;
Bergman, Brian J. <Jr.>
;
Kreiner, Glen E.
- In:
Journal of business venturing
36
(
2021
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10013041028
Saved in:
24
Determinants of customer engagement behaviour in hospitality industry : evidence from Vietnam
Vo Thi Thu Hong
;
Khalifa, Gamal Sayed Ahmed
;
Md Sazzad …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014234428
Saved in:
25
The influence of task environmental uncertainty on the balance between normative and strategic corporate social responsibility
Skandera, David J.
;
McKenny, Aaron F.
;
Combs, James G.
- In:
Journal of management
49
(
2023
)
3
,
pp. 1037-1069
Persistent link: https://www.econbiz.de/10014246284
Saved in:
26
Reaching an optimally distinctive csr strategy : examining the antecedents of CSR scope conformity and emphasis differentiation among Chinese publicly listed companies
Zhang, Yanlong
;
Zhou, Xiaoyu
;
Lyles, Marjorie A.
- In:
Management and organization review : MOR ; the official …
19
(
2023
)
1
,
pp. 32-63
Persistent link: https://www.econbiz.de/10014247138
Saved in:
27
Hideous but worth it : distinctive ugliness as a signal of luxury
Cesareo, Ludovica
;
Townsend, Claudia
;
Pavlov, Eugene
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 636-657
Persistent link: https://www.econbiz.de/10014251253
Saved in:
28
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
29
Listening to strangers more than friends : how recommendations from close- (vs distant-) others influence consumption
Dong, Meichen
;
Saini, Ritesh
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1327-1351
Persistent link: https://www.econbiz.de/10014252289
Saved in:
30
The strange bedfellows of packaging cues and religiosity
Bakar, Abou
;
Khan, Hiba
;
Noor Hazarina Hashim
;
Lee, Richard
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10013541943
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