Purcarea, Theodor Valentin; Purcarea, Anca - In: The AMFITEATRU ECONOMIC journal 10 (2008) 24, pp. 9-25
. Romania has confirmed its positioning as an important market for the large distribution chains. The promoter of the …’s impact on consumer and consumer’ impact on marketing strategies. At the moment, numerous well-known distribution chains are … participants in the supply chain. This involves evaluating the relationship between Romanian producers and the large distribution …