Whyte, Randall; Lohmann, Gui - In: Journal of Air Transport Management 42 (2015) C, pp. 141-148
The carrier-within-a-carrier (CWC)—or “airline-within-an-airline†(AWA)—approach has become an integral part of many airlines' marketing strategies in the Asia–Pacific region where several full-service national airlines operate low-cost/low-fare subsidiary...