Mittal, Ella; Kaur, Navneet - In: Asian Academy of Management journal 28 (2023) 1, pp. 139-161
) apps. It examined the indirect influence of e-service quality on e-loyalty through the mediation of e-trust and e-satisfaction … building e-loyalty among customers of OFD apps. Furthermore, the results of the mediation effect suggested that e-trust and e-satisfaction …