This paper is a case study of EGG, a subsidiary of Prudential Plc. a major UK insurance company. EGG was set up by Prudential in 1998 as the vehicle that it would use to enter the Internet banking market. This was an aggressive strategy by the insurer to enter new markets, which was made even...

The Experimental Games Generator (EGG) is a software package for developing and running round-based experimental games, created to support researchers in economics and other social sciences, who are interested in human decision making. It is completely web-based and open source. The very first...