Search Results - subject:"EMOTIONAL INVOLVEMENT"

The use of 360-degree virtual tours to promote mountain walking tourism : stimulus-organism-response model

Wu, Xiaohong; Lai, Ivan K. W. - In: Information technology & tourism 24 (2022) 1, pp. 85-107

Persistent link: https://www.econbiz.de/10013164654

The influence of audience characteristics on the effectiveness of brand placement memory

Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of retailing and consumer services 44 (2018), pp. 134-149

Persistent link: https://www.econbiz.de/10011904351

ЭМОЦИОНАЛЬНАЯ СОСТАВЛЯЮЩАЯ МОТИВАЦИИ В УПРАВЛЕНЧЕСКИХ ПРОЦЕССАХ

ГОРБУНОВА М.Ю. - In: ВЕСТНИК САРАТОВСКОГО … (2011) 3, pp. 54-56

В статье рассматривается мотивирование как функция управления, которая тесно связана с эмоциональными процессами, поскольку эмоции представляют собой...

Persistent link: https://www.econbiz.de/10011236315

Análisis de las estrategias de mercadeo de la experiencia implementadas por marcas de prendas de vestir, en dos centros comerciales de la ciudad de Cali : Colombia

Lerma Cruz, Carmen Elisa - In: Revista internacional administración finanzas : RIAF 8 (2015) 6, pp. 107-119

Persistent link: https://www.econbiz.de/10011284828

Persuasion and management support for IT projects

Liu, Gloria H. W.; Wang, Eric T. G.; Chua, Cecil E. H. - In: International journal of project management : the … 33 (2015) 6, pp. 1249-1261

Persistent link: https://www.econbiz.de/10011341316

Value in shopping experiences in the perception of Polish consumers

Dziewanowska, Katarzyna; Kacprzak, Agnieszka; Skorek, Monika - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 149-168

The purpose of this paper is to identify the types of value that arise in the shopping context and the factors that determine it, as well as to present consumer attitudes towards the value generated by experiential marketing activities. The paper presents the results of five focus group...

Persistent link: https://www.econbiz.de/10011266460

The role of process, context and individual characteristics in explaining readiness to change: a multilevel analysis

Bouckenooghe, D.; Devos, G. - Vlerick Business School - 2007

readiness to change, readiness is conceptualised as a multifaceted construct (i.e. emotional involvement and commitment to …,559 responses in total. Multilevel random coefficient modeling showed that a proportion of the total variance in emotional … involvement and commitment to change is explained at the organizational level. Furthermore, the results indicated that the …

Persistent link: https://www.econbiz.de/10005243375