Ataniyazova, Zamira; Friedman, Barry; Kiran, Prabha - In: International Journal of Corporate Social … 7 (2022) 1, pp. 1-15
aim to deliver socio-economic benefits in developing countries. We empirically tested the potential of a brand that offers …, we hypothesized that brands with socio-economic benefits would be received more favorably by consumers in developing … socio-economic benefits and to a brand with no CSR benefits. Regarding the brand with socio-economic benefits, consumers …