Rivera Camino, Jaime; Alarcón, Víctor - In: Journal of Economics, Finance and Administrative Science 25 (2020) 49, pp. 5-25
Purpose - This study aims to propose and test a model of educational quality in marketing-management by incorporating … measuring educational quality. A sample comprising Spanish university teachers has been used to test the hypothesised … variables for predicting the educational quality of marketing-management programmes at Spanish universities. Research …