Thongkham, Kanokphorn; Meepianc, Praewwanit; Sukkha, … - In: Business, mangagement and economics engineering : BMEE 22 (2024) 1, pp. 1-16
Purpose - This research studies the factors influencing willingness to pay and to evaluate the value of willingness to pay for Chaiya organic salted egg in smart label packaging among consumers in Surat Thani province. Research methodology - The Conjoint Analysis method was used to analyse...