This paper examines the impact of the Digital Markets Act (DMA) on consumer behavior, focusing on changes in Google's search result presentation in the European Union (EU). Specifically, it investigates the effects of Google's removal of clickable maps in search results, a modification...

The introduction of Category Management in operational resources purchasing helps to improve logistics service levels and increase the profitability of industrial enterprises. There are two main purposes of the provided article. The first purpose is to develop a methodological framework for...

At present, higher education institutions (HEIs) are increasingly expected to incorporate sustainability into all aspects by integrating it not only into education and research but also into operational processes, including procurement. In some cases, national legislation hinders public...

This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer satisfaction in a world experiencing the digitalization of health sectors. The objective of the study is to understand customer acquisition and retention practices, the role of...

E-payment is a key component of e-commerce, facilitating improved user efficiency and fostering the intent to use e-commerce in the digital realm and the international integration arena. This study investigates the joint impact of digital literacy on two similar but fundamentally different...