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Search: subject:"Electronic word-of-mouth (eWOM)"
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Viral marketing
78
Virales Marketing
78
Consumer behaviour
61
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Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
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18
Online-Handel
18
Electronic word-of-mouth (eWOM)
17
Electronic word of mouth (eWOM)
16
E-commerce
14
Electronic Commerce
14
electronic word of mouth (eWOM)
14
Brand image
12
electronic word-of-mouth (eWOM)
12
Markenimage
11
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9
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9
Data Mining
8
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8
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8
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7
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social media
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6
Credibility
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Electronic Word-of-Mouth (eWOM)
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Le Nguyen Hoang
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel and tourism marketing
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Pakistan Journal of Commerce and Social Sciences (PJCSS)
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Developing digital marketing : relationship perspectives
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Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Electronic markets : the international journal on networked business
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IUBH Discussion Papers - Tourismus & Hospitality
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IUBH discussion papers - Tourismus & Hospitality
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International Journal of Business Analytics (IJBAN)
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of economic research
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of management and economics
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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ECONIS (ZBW)
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EconStor
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RePEc
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Electronic Word-of-Mouth: The Moderating Roles of Product Involvement and Brand Image
Lin, Chinho
;
Wu, Yi-Shuang
;
Chen, Jeng-Chung Victor
-
ToKnowPress
Purpose: As an Internet-based version of word of mouth,
electronic
word-of-mouth
(
eWOM
), the new information presented …
Persistent link: https://www.econbiz.de/10010737554
Saved in:
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