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RePEc
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ECONIS (ZBW)
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Technical Note—Price as an Aspect of Choice in EBA
Rotondo, John
- In:
Marketing Science
5
(
1986
)
4
,
pp. 391-402
Elimination
By
Aspects
(EBA) is a feature-based, psychological processing model of choice whose potential for customer …
Persistent link: https://www.econbiz.de/10008787636
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