Search Results - subject:"Email marketing"

Online fundraising for NPOs via email marketing : a critical success factors analysis in Germany, Austria, and Switzerland

Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - In: International review on public and non-profit marketing 21 (2024) 2, pp. 511-538

Persistent link: https://www.econbiz.de/10015080795

Personalisation (in)effectiveness in email marketing

Nobile, Tekila Harley; Cantoni, Lorenzo - In: Digital business 3 (2023) 2, pp. 1-10

This research explores the effects of personalization in email marketing. Although personalization is expected to … on how to implement effective personalization in email marketing. …

Persistent link: https://www.econbiz.de/10014465192

Personalized subject lines in email marketing

Defau, Laurens; Zauner, Alexander - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 727-733

Persistent link: https://www.econbiz.de/10014458470

Introducing june issue of journal of innovations in digital marketing. welcome to the digital revolution

Lahuerta-Otero, Eva - In: Journal of innovations in digital marketing 3 (2022) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10014383279

Unlimited testing : let's test your emails with AI

Nguyen Nguyen; Johnson, Joseph; Tsiros, Michael - In: Marketing science 43 (2024) 2, pp. 419-439

Persistent link: https://www.econbiz.de/10014529230

Silently killing your panelists one email at a time : the true cost of email solicitations

Ferecatu, Alina; De Bruyn, Arnaud; Mukherjee, Prithwiraj - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1216-1239

Persistent link: https://www.econbiz.de/10015048177

Personalized email marketing in loyalty programs : the role of multidimensional construal levels

Zhang, Junzhou; Liu-Thompkins, Yuping - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 196-216

Persistent link: https://www.econbiz.de/10015047083

Customers' acceptance of digital marketing techniques : the impact of search engine, e-mail, and social media marketing

Altarifi, Shadi; Al-Quran, Ali Zakariya Farhan; … - In: International journal of business innovation and … 34 (2024) 3, pp. 327-341

Persistent link: https://www.econbiz.de/10015062920

Visualizing Marketing : From Abstract to Intuitive

Kucuk, S. Umit - 2023 - 2nd ed. 2023.

1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. .

Persistent link: https://www.econbiz.de/10014239917

Permission marketing : a systematic review of 22 Years of research

Swain, Swapnarag; Jebarajakirthy, Charles; Maseeh, … - In: Marketing intelligence & planning 41 (2023) 3, pp. 310-328

Persistent link: https://www.econbiz.de/10014312983

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