Yudarwati, Gregoria Arum; Tjiptono, Fandy - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 2, pp. 453-470
Purpose The purpose of this paper is to examine the process in which organizational members construct and enact public relations (PR) functions as well as how the organization accommodates local values in the PR enactment. Design/methodology/approach A case study of three large mining companies...