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Search: subject:"Endorsements"
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Advertising effects
41
Werbewirkung
41
Celebrity endorsement
38
Celebrity-Werbung
38
Celebrity endorsements
20
Brand image
19
Brand management
19
Markenführung
19
Markenimage
19
celebrity endorsements
15
Consumer behaviour
12
Konsumentenverhalten
12
Advertising
11
Social Web
11
Social web
11
Werbung
11
endorsements
10
Brand
9
India
9
Athletes
8
Markenartikel
8
Sportler
8
Indien
7
Voting behaviour
7
Wahlverhalten
7
Internet marketing
6
Online-Marketing
6
Endorsements
5
direct democracy
5
social media
5
Democracy
4
Demokratie
4
advertising
4
ballot length
4
influencer marketing
4
pole-party endorsements
4
political knowledge
4
satisfaction with democracy
4
turnout
4
voter behavior
4
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Undetermined
53
Free
18
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Article
65
Book / Working Paper
13
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Arbeitspapier
6
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English
73
Undetermined
5
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Roy, Subhadip
9
Baltensperger, Michael
5
Meier, Armando N.
5
Stutzer, Alois
5
Bailey, Ainsworth Anthony
4
Jain, Varsha
4
Bernritter, Stefan F.
3
Klaus, Nathan
3
Brison, Natasha T.
2
Chakraborty, Archishman
2
Derdenger, Timothy P.
2
Ghosh, Parikshit
2
Goldenberg, Jacob
2
Graffin, Scott D.
2
Jaikumar, Saravana
2
Loermans, Annemijn C.
2
Louis, Philippos
2
Núñez, Matias
2
Petty, Ross D.
2
Porac, Joseph F.
2
Sahay, Arvind
2
Schimmelpfennig, Christian
2
Smit, Edith G.
2
Verlegh, Peeter
2
Waldron, Theodore L.
2
Xefteris, Dimitrios
2
Ang, Lay Hoon
1
Anglin, Aaron H.
1
Bagdare, Shilpa
1
Baker, Thomas A., III.
1
Bartsch, Fabian
1
Bayerl, Andreas
1
Beckert, Johannes
1
Beichert, Maximilian
1
Bellavitis, Cristiano
1
Bergkvist, Lars
1
Bergvist, Lars
1
Bidin, Rosmiza
1
Biswas, Abhijit
1
Borchers, Nils S.
1
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Panepistēmio Kypru / Department of Economics
2
Centre for Development Economics, Delhi School of Economics
1
Department of Economics, Oxford University
1
Tilburg University, Center for Economic Research
1
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American Journal of Business
3
International journal of advertising : the review of marketing communications
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business venturing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of product & brand management
2
Working paper / Department of Economics, University of Cyprus
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
California Journal of Politics and Policy
1
Carlo Alberto notebooks
1
Discussion Paper / Tilburg University, Center for Economic Research
1
Discussion paper series / IZA
1
Dissertationen / Universität St. Gallen
1
Economics Series Working Papers / Department of Economics, Oxford University
1
European journal of political economy
1
Games and economic behavior
1
Global business review
1
IZA Discussion Papers
1
Innovation: organization & management : IOM
1
International Journal of Sports Marketing and Sponsorship
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
International small business journal : researching entrepreneurship
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Business Research
1
Journal of Corporate Real Estate
1
Journal of Historical Research in Marketing
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of destination marketing & management
1
Journal of global marketing
1
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ECONIS (ZBW)
61
Other ZBW resources
8
RePEc
6
EconStor
2
BASE
1
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subject:"endorsement"
(1,045 results)
1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
From distinctiveness to optimal distinctiveness : external
endorsements
, innovativeness and new venture funding
Mochkabad Khoramchahi, Kazem
;
Kleinert, Simon
;
Urbig, Diemo
- In:
Journal of business venturing
39
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014460428
Saved in:
3
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
4
Legitimize through endorsement
Gallice, Andrea
;
Grillo, Edoardo
-
2022
Persistent link: https://www.econbiz.de/10013325790
Saved in:
5
Effects of celebrity, social media influencer, and peer
endorsements
on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
6
Are many too much? : examining the effects of multiple influencer
endorsements
from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
7
No politics in funding pitches : an expectancy violations theory perspective of entrepreneurs' political expressions in crowdfunding
Chandler, Jeffrey A.
;
Anglin, Aaron H.
;
Kanwal, Fizza
; …
- In:
Journal of business venturing
39
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014460440
Saved in:
8
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
9
The influence of celebrity endorsement on young Vietnamese consumers' purchasing intention
Nhu Ty Nguyen
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 951-960
Persistent link: https://www.econbiz.de/10012692593
Saved in:
10
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
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