Zeba, Farrah; Ganguli, Shirshendu - In: International Journal of Information Systems in the … 8 (2016) 4, pp. 17-32
This paper aims to understand the role of word-of-mouth, trust and perceived risk in extended technology acceptance model on online purchase intention. Firstly, EFA was used to test the dimensionality of these constructs. Next the reliability and validity of these constructs have been...