KOLABI, Amir Mohammad; HOSSEINI, Hamid Khodadad; … - In: Journal of Knowledge Management, Economics and … 1 (2011) 5, pp. 6-6
The purpose of this paper is to identify and exam the main elements of entrepreneurial marketing mix in entrepreneurial …, Content analysis method also inductive inference used for data analysis. Results indicate that the Entrepreneurial Marketing … Mix include 5Ps which element of Person is a new element among others. However it should be mentioned that there is an …