Uddin, S M Fatah; Khan, Mohammed Naved - In: South Asian Journal of Global Business Research 5 (2016) 1, pp. 85-103
Purpose – The purpose of this study is to explore factors that affect green purchasing behaviour (GPB) of young Indian consumers. Design/methodology/approach – A total of 161 young Indian consumers between age group of 15 and 18 years residing in northern region of the country were surveyed...