Fatoki, Olawale - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 4, pp. 1-14
. This study examined whether environmental orientation (internal and external) and green competitive advantage are … Partial Least Square Structural Equation modelling to test the hypotheses. The findings showed that environmental orientation … significant. Theoretically, the study developed a model that linked green innovation to environmental orientation. Practically …