Ozturk, Elif; Turker, Hande Bahar; Nasir, V. Aslihan - In: Innovation & management review 21 (2024) 3, pp. 168-181
Purpose Collaborating with consumers during new product development can provide companies with significant benefits and competitive advantages. Although several studies have been conducted on the design of co-innovation platforms, there is still a need for a more comprehensive understanding of...