Fraser, Jay R.; Chung, Moosung; Cheon, Hongsik John - In: Global business and finance review 28 (2023) 3, pp. 50-67
Purpose: This study investigates which message appeals more effectively induce consumers' ethical consumption by using … concerning the role of benefit, temporal distance, norms, and ethical consumption message, this research presented three … experiments (two-Way ANOVA). The first test showed no difference in ethical consumption between the self- and other-benefit appeal …