Oh, Eunji; Lee, Jiwon; Shin, M. Minsuk - In: Global Business & Finance Review (GBFR) 25 (2020) 1, pp. 33-47
Purpose: This study analyzes how consumers’ level of ethnocentrism influences their perceived quality on an imported … consumers’ level of ethnocentrism. Then, SERVQUAL (Tangibles, Reliability, Responsiveness, Assurance, and Empathy) is employed … to evaluate consumers’ perceived quality on the imported service. Lastly, consumers’ level of ethnocentrism and their …