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Bio-Lebensmittel
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Brand
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Brand image
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Brand management
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Competition
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Consumer behaviour
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Euro-Leaf
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Euro-leaf logo
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Handelsmarke
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Konsumentenverhalten
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Labelling
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Markenartikel
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Markenführung
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Markenimage
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Organic food
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Organic products
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Product labelling
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Public collective brands
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Signalling
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Store brand
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Theorie
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Theory
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Warenkennzeichnung
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Wettbewerb
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consumers' behaviour
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national brand
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organic food
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private label
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signalling theory
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Giuca, Sabrina
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Morrone, Domenico
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Schena, Rosamartina
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Business strategy and the environment
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QA - Rivista dell'Associazione Rossi-Doria
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The competition between private label and national brand through the signal of
Euro-leaf
Schena, Rosamartina
;
Morrone, Domenico
;
Russo, Angeloantonio
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
Saved in:
2
The National Logos for Organic Foods in Relation to Developments in the Industry and the Legislation
Giuca, Sabrina
- In:
QA - Rivista dell'Associazione Rossi-Doria
(
2014
)
2
longer a concern since it is indicated by the
Euro-leaf
logo. …
Persistent link: https://www.econbiz.de/10010838025
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