Purpose – The current study extends the investigation into online relationship building by examining how Eurozone … companies belonging to the EURO STOXX 600 index use the popular video platform YouTube to facilitate dialogic communication with … audience, and the stakeholders’ engagement. Design/methodology/approach – To achieve this goal a sample of 306 Eurozone …

Purpose – The aim of this study is to analyse the extent to which Eurozone companies use the social network LinkedIn …. Originality/value – This study is the first one providing an overview of Eurozone companies' practices on LinkedIn. Hence both …