Search Results - subject:"Evoked Set"

The impact of COVID-19 on European tourists' attitudes to air travel and the consequences for tourist destination evoked set formation

Gallego, Inma; Font, Xavier; González-Rodríguez, M. … - In: Tourism management perspectives : TMP 41 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209435

BurgerBarn* blunder

Gibb, Amy - In: International journal of business and economics 16 (2017) 2, pp. 213-217

Persistent link: https://www.econbiz.de/10011971498

Inferring Evoked and Consideration Set from Scanner Data

Dahana, Wirawan Dony; Nakajima, Nozomi - Graduate School of Economics, Osaka University - 2011

we try to elicit consumer evoked set from scanner data. Some managerial implications for marketing decisions derived from … the information of estimated evoked set are discussed. …

Persistent link: https://www.econbiz.de/10009369166

Analyse de l'univers concurrentiel des sites de vente en ligne : une approche pa le Web Analytics

Mercanti-Guerin, Maria; Flores, Laurent - In: Vie & sciences de l'entreprise : VSE ; la revue de … 191/192 (2012), pp. 96-117

Persistent link: https://www.econbiz.de/10009768160

Präferenzmessung bei inkrementellen Innovationen : Entwicklung neuartiger Aufwärmphasen auf Basis der Erkenntnisse der Adoptions- und Präferenzforschung

Pabst, Reinhold - 2010 - 1., Aufl.

Persistent link: https://www.econbiz.de/10008668320

EVAS - A New Method for the Customer-oriented Selection of an Evoked-Set based Attribute-Set for Preference Measurement

Steiner, Michael; Helm, Roland - Wirtschaftswissenschaftliche Fakultät, … - 2007

called "EVAS" (Evoked-set Based Attribute Selection). Next we conducted an empirical comparison with two common methods; the …

Persistent link: https://www.econbiz.de/10005785955

A brief introduction to the methodology of optimum stated-preference experimental design

Madden, Gary - 1993

Persistent link: https://www.econbiz.de/10000864678