Zhu, Chris; Fong, Lawrence Hoc Nang; Liu, Christy Ying Ni; … - In: Journal of Hospitality and Tourism Technology 14 (2023) 4, pp. 643-657
Purpose This study aims to investigate the mediating role of attachment to social media influencer between authenticity and enjoyment and then travel intention while watching social media influencer video. Design/methodology/approach This study used the survey approach to collect responses from...