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Search: subject:"Experience economy theory"
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Experience economy theory
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ECONIS (ZBW)
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How to make you spend more in the airport? : an investigation towards ECSI model on willingness to spend more in airport
Yong, Shih Ween
;
Hwa, Jacky Cheah Jun
;
Lim Xin Jean
; …
- In:
Journal of air transport management
112
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014459003
Saved in:
2
The impact of user perceptions of AR on purchase intention of location-based AR navigation systems
Jung, Timothy
;
Bae, Sujin
;
Moorhouse, Natasha
;
Kwon, Ohbyung
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012581917
Saved in:
3
The effects of augmented reality mobile app advertising : viral marketing via shared social experience
Sung, Eunyoung
- In:
Journal of business research : JBR
122
(
2021
),
pp. 75-87
Persistent link: https://www.econbiz.de/10012420341
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