Agroecological food production and commercialization remain a major challenge in West Africa. This research aims to analyse consumers' willingness to pay (WTP) for agroecological tomatoes in Burkina Faso and Benin. For this, twelve Vickrey's second-best price auction sessions involving 360...

This paper analyzes whether the perception of traditional wine brings value to millennials. Based on survey data and experimental auctions (165 participants), this study identifies the main factors affecting this consumer groups' willingness to pay for traditional wine through a Tobit model...

This paper analyzes whether the perception of traditional wine brings value to millennials. Based on survey data and experimental auctions (165 participants), this study identifies the main factors affecting this consumer groups’ willingness to pay for traditional wine through a Tobit model...