Eibe Sørensen, Hans; Koed Madsen, Tage - In: International Marketing Review 29 (2012) 4, pp. 424-441
orientation and their joint effects on export market success. Additionally, it aims to examine how firms’ foreign market portfolio …. Findings – The results indicate that international orientation is positively related to export market success and that this …‐linear associations with export market success depending on market portfolio diversity. Finally, the results indicate that the joint …