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Search: subject:"Extensions"
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Subject
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Brand extensions
146
Brand management
76
Consumer behaviour
70
Markenführung
57
Brand extension
55
Markentransfer
55
Brand image
50
Konsumentenverhalten
46
Markenimage
33
Brand
18
Brand equity
18
Markenartikel
18
Brands
17
brand extensions
17
New product development
16
Theorie
16
Theory
15
Innovation
12
extensions
12
Marketing strategy
11
Luxury goods
10
Luxusgüter
10
Brand identity
9
Brand loyalty
9
Produktentwicklung
9
Line extensions
8
Marketing management
8
Marketingmanagement
8
Advertising
7
Consumers
7
Präferenztheorie
7
Brand Extensions
6
Consumer goods
6
Marketing
6
Perception
6
Product management
6
Theory of preferences
6
Arbeitslosenversicherung
5
Game theory
5
Luxury
5
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Online availability
All
Undetermined
195
Free
56
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Article
248
Book / Working Paper
47
Other
1
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All
Article in journal
95
Aufsatz in Zeitschrift
95
research-article
77
Working Paper
13
Arbeitspapier
10
Graue Literatur
9
Non-commercial literature
9
conceptual-paper
8
case-report
6
viewpoint
6
review-article
5
review
3
Article
2
Congress Report
2
Conference paper
1
Konferenzbeitrag
1
non-article
1
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Language
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English
227
Undetermined
65
German
2
French
2
Author
All
Boisvert, Jean
6
Thomson, William
6
Pina, José M.
5
Albertini, Julien
4
Bejan, Camelia
4
Poirier, Arthur
4
de Chernatony, Leslie
4
BOSSERT, Walter
3
Dwivedi, Abhishek
3
Freer, Mikhail
3
Keller, Kevin Lane
3
Martinelli, César
3
Martínez, Eva
3
Merrilees, Bill
3
Nyeck, Simon
3
Palmeira, Mauricio
3
Ramanathan, Jayasankar
3
Sharma, Narendra K.
3
Sichtmann, Christina
3
Srivastava, Kavita
3
Veg, Nathalie
3
Veg-Sala, Nathalie
3
Velayudhan, Sanal Kumar
3
Aguirre-Rodriguez, Alexandra
2
Alvarez, Cecilia M. O.
2
Alwi, Sharifah
2
Ambler, Tim
2
Arlegi, Ritxar
2
Ashraf, Rohail
2
Baird, Michael
2
Bezawada, Ram
2
Bhat, Subodh
2
Blut, Markus
2
Bompadre, Agustín
2
Bradbury, Katharine L.
2
Chateauneuf, Alain
2
Chattaraman, Veena
2
Czellar, Sandor
2
Diamantopoulos, Adamantios
2
Dimitrov, Dinko
2
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Institution
All
HAL
3
University of Rochester - Center for Economic Research (RCER)
3
Département de Sciences Économiques, Université de Montréal
2
EconWPA
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Centre Interuniversitaire de Recherche en Économie Quantitative (CIREQ)
1
Centre d'Économie de la Sorbonne, Université Paris 1 (Panthéon-Sorbonne)
1
Centre for European Policy Studies (CEPS)
1
Dipartimento di Management, Università Ca' Foscari Venezia
1
Dipartimento di Scienze per l'Economia e l'Impresa, Università degli Studi di Firenze
1
European Association of Agricultural Economists - EAAE
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
Faculty of Economics, University of Cambridge
1
Federal Reserve Bank of Boston
1
Federal Reserve Board (Board of Governors of the Federal Reserve System)
1
Industrial Relations Section, Department of Economics
1
Instituto Valenciano de Investigaciones Económicas (IVIE)
1
Institutt for foretaksøkonomi, Norges Handelshøyskole (NHH)
1
International Institute of Social and Economic Sciences
1
International Monetary Fund (IMF)
1
National Research University Higher School of Economics
1
Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
1
Université <Genève> / Section des Hautes Etudes Commerciales
1
Université Paris-Dauphine
1
W.E. Upjohn Institute for Employment Research
1
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Published in...
All
Journal of Product & Brand Management
42
European Journal of Marketing
11
Journal of Consumer Marketing
10
Strategic Direction
9
The journal of brand management : an international journal
9
Marketing Intelligence & Planning
8
Journal of business research : JBR
6
Journal of Business Research
5
Journal of the Academy of Marketing Science
4
The journal of product & brand management
4
Asia Pacific Journal of Marketing and Logistics
3
Cahiers de recherche
3
International Marketing Review
3
Marketing intelligence & planning
3
Post-Print / HAL
3
RCER Working Papers
3
Sport, Business and Management: An International Journal
3
AMS review : official publication of the Academy of Marketing Science
2
ECARES working paper
2
Economic Systems Research
2
Economics Papers from University Paris Dauphine
2
European journal of marketing : EJM
2
Federal Reserve Bulletin
2
Games and Economic Behavior
2
IRZ : Zeitschrift für internationale Rechnungslegung
2
Information systems research : ISR
2
International Journal of Commerce and Management
2
International Journal of Contemporary Hospitality Management
2
International Journal of Game Theory
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Global Optimization
2
Journal of Services Marketing
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of strategic marketing
2
MPRA Paper
2
Marketing Letters
2
Mathematics of operations research
2
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
2
2008 International Congress, August 26-29, 2008, Ghent, Belgium
1
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Source
All
Other ZBW resources
107
ECONIS (ZBW)
106
RePEc
72
EconStor
5
BASE
4
USB Cologne (business full texts)
2
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subject:"extension"
(4,173 results)
21
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
22
The relevance of XBRL
extensions
for stock markets : evidence from cross-listed firms in the US
Cormier, Denis
;
Teller, Pierre
;
Dufour, Dominique
- In:
Managerial finance
48
(
2022
)
5
,
pp. 689-705
Persistent link: https://www.econbiz.de/10013353134
Saved in:
23
Is similarity a constraint for service-to-service brand
extensions
?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
24
Blurred lines : comparing room rates, star-ratings, and user-generated contents for full-service and select-service hotels
Belarmino, Amanda
;
Koh, Yoon
;
Shin, Hyejo Hailey
- In:
Service business
16
(
2022
)
3
,
pp. 721-742
Persistent link: https://www.econbiz.de/10013459482
Saved in:
25
Practices of brand
extensions
and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
26
In search of fit or authenticity? : a product-type consumer decision in celebrity brand
extensions
Osorio, María Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesús
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
Saved in:
27
When are committees of Condorcet winners Condorcet winning committees?
Aslan, Fatma
;
Dindar, Hayrullah
;
Lainé, Jean
- In:
Review of economic design
26
(
2022
)
3
,
pp. 417-446
Persistent link: https://www.econbiz.de/10013438564
Saved in:
28
Brands versus brand
extensions
: implications of brand-based learning for the dynamics of sales
Ishihara, Masakazu
;
Moorthy, Sridhar
-
2019
confirming that new brand
extensions
are indeed less risky to consumers than new brands, our results also suggest that signaling …
Persistent link: https://www.econbiz.de/10012052395
Saved in:
29
It doesn't hurt to ask (for more time) : employees often overestimate the interpersonal costs of extension requests
Yoon, Jaewon
;
Donnelly, Grant
;
Whillans, Ashley V.
-
2019
Persistent link: https://www.econbiz.de/10012052648
Saved in:
30
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
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