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Search: subject:"Extensions"
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Subject
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Brand extensions
146
Brand management
76
Consumer behaviour
70
Markenführung
57
Brand extension
55
Markentransfer
55
Brand image
50
Konsumentenverhalten
46
Markenimage
33
Brand
18
Brand equity
18
Markenartikel
18
Brands
17
brand extensions
17
New product development
16
Theorie
16
Theory
15
Innovation
12
extensions
12
Marketing strategy
11
Luxury goods
10
Luxusgüter
10
Brand identity
9
Brand loyalty
9
Produktentwicklung
9
Line extensions
8
Marketing management
8
Marketingmanagement
8
Advertising
7
Consumers
7
Präferenztheorie
7
Brand Extensions
6
Consumer goods
6
Marketing
6
Perception
6
Product management
6
Theory of preferences
6
Arbeitslosenversicherung
5
Game theory
5
Luxury
5
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Undetermined
195
Free
56
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Article
248
Book / Working Paper
47
Other
1
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Article in journal
95
Aufsatz in Zeitschrift
95
research-article
77
Working Paper
13
Arbeitspapier
10
Graue Literatur
9
Non-commercial literature
9
conceptual-paper
8
case-report
6
viewpoint
6
review-article
5
review
3
Article
2
Congress Report
2
Conference paper
1
Konferenzbeitrag
1
non-article
1
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English
227
Undetermined
65
German
2
French
2
Author
All
Boisvert, Jean
6
Thomson, William
6
Pina, José M.
5
Albertini, Julien
4
Bejan, Camelia
4
Poirier, Arthur
4
de Chernatony, Leslie
4
BOSSERT, Walter
3
Dwivedi, Abhishek
3
Freer, Mikhail
3
Keller, Kevin Lane
3
Martinelli, César
3
Martínez, Eva
3
Merrilees, Bill
3
Nyeck, Simon
3
Palmeira, Mauricio
3
Ramanathan, Jayasankar
3
Sharma, Narendra K.
3
Sichtmann, Christina
3
Srivastava, Kavita
3
Veg, Nathalie
3
Veg-Sala, Nathalie
3
Velayudhan, Sanal Kumar
3
Aguirre-Rodriguez, Alexandra
2
Alvarez, Cecilia M. O.
2
Alwi, Sharifah
2
Ambler, Tim
2
Arlegi, Ritxar
2
Ashraf, Rohail
2
Baird, Michael
2
Bezawada, Ram
2
Bhat, Subodh
2
Blut, Markus
2
Bompadre, Agustín
2
Bradbury, Katharine L.
2
Chateauneuf, Alain
2
Chattaraman, Veena
2
Czellar, Sandor
2
Diamantopoulos, Adamantios
2
Dimitrov, Dinko
2
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Institution
All
HAL
3
University of Rochester - Center for Economic Research (RCER)
3
Département de Sciences Économiques, Université de Montréal
2
EconWPA
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Centre Interuniversitaire de Recherche en Économie Quantitative (CIREQ)
1
Centre d'Économie de la Sorbonne, Université Paris 1 (Panthéon-Sorbonne)
1
Centre for European Policy Studies (CEPS)
1
Dipartimento di Management, Università Ca' Foscari Venezia
1
Dipartimento di Scienze per l'Economia e l'Impresa, Università degli Studi di Firenze
1
European Association of Agricultural Economists - EAAE
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
Faculty of Economics, University of Cambridge
1
Federal Reserve Bank of Boston
1
Federal Reserve Board (Board of Governors of the Federal Reserve System)
1
Industrial Relations Section, Department of Economics
1
Instituto Valenciano de Investigaciones Económicas (IVIE)
1
Institutt for foretaksøkonomi, Norges Handelshøyskole (NHH)
1
International Institute of Social and Economic Sciences
1
International Monetary Fund (IMF)
1
National Research University Higher School of Economics
1
Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
1
Université <Genève> / Section des Hautes Etudes Commerciales
1
Université Paris-Dauphine
1
W.E. Upjohn Institute for Employment Research
1
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Published in...
All
Journal of Product & Brand Management
42
European Journal of Marketing
11
Journal of Consumer Marketing
10
Strategic Direction
9
The journal of brand management : an international journal
9
Marketing Intelligence & Planning
8
Journal of business research : JBR
6
Journal of Business Research
5
Journal of the Academy of Marketing Science
4
The journal of product & brand management
4
Asia Pacific Journal of Marketing and Logistics
3
Cahiers de recherche
3
International Marketing Review
3
Marketing intelligence & planning
3
Post-Print / HAL
3
RCER Working Papers
3
Sport, Business and Management: An International Journal
3
AMS review : official publication of the Academy of Marketing Science
2
ECARES working paper
2
Economic Systems Research
2
Economics Papers from University Paris Dauphine
2
European journal of marketing : EJM
2
Federal Reserve Bulletin
2
Games and Economic Behavior
2
IRZ : Zeitschrift für internationale Rechnungslegung
2
Information systems research : ISR
2
International Journal of Commerce and Management
2
International Journal of Contemporary Hospitality Management
2
International Journal of Game Theory
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Global Optimization
2
Journal of Services Marketing
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of strategic marketing
2
MPRA Paper
2
Marketing Letters
2
Mathematics of operations research
2
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
2
2008 International Congress, August 26-29, 2008, Ghent, Belgium
1
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Source
All
Other ZBW resources
107
ECONIS (ZBW)
106
RePEc
72
EconStor
5
BASE
4
USB Cologne (business full texts)
2
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subject:"extension"
(4,173 results)
1
Why does Germany abstain from statutory bargaining
extensions
? : explaining the exceptional German erosion of collective wage bargaining
Günther, Wolfgang
;
Höpner, Martin
- In:
Economic and industrial democracy
44
(
2023
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014246559
Saved in:
2
Procrastination with flexible deadlines : can it wait?
Giannarakis, Panagiotis
;
Lotti, Emanuela
;
Sadeh, Jana
-
2023
Persistent link: https://www.econbiz.de/10014431824
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand
extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
5
Delayed crises and slow recoveries
Liu, Xuewen
;
Wang, Pengfei
;
Yang, Zhongchao
- In:
Journal of financial economics
152
(
2024
),
pp. 1-33
Persistent link: https://www.econbiz.de/10014452121
Saved in:
6
A systematic evaluation of
extensions
for the shared customer collaboration vehicle routing problem
Himstedt, Barbara
;
Meisel, Frank
- In:
Logistics Research
14
(
2021
)
1
,
pp. 1-10
extensions
, we can conduct comparative experiments that assess the impact of each such extension on the cost savings that are …
Persistent link: https://www.econbiz.de/10014542164
Saved in:
7
Business model innovation: Strategic expansion of German small and medium wineries into hospitality and tourism
Dressler, Marc
;
Paunović, Ivan
- In:
Administrative Sciences
11
(
2021
)
4
,
pp. 1-12
validating the difference between the two constructs. The results point to the diverse nature of business model
extensions
of …
Persistent link: https://www.econbiz.de/10014332943
Saved in:
8
A systematic evaluation of
extensions
for the shared customer collaboration vehicle routing problem
Himstedt, Barbara
;
Meisel, Frank
- In:
Logistics research
14
(
2021
)
1
,
pp. 1-10
extensions
, we can conduct comparative experiments that assess the impact of each such extension on the cost savings that are …
Persistent link: https://www.econbiz.de/10012798527
Saved in:
9
Business model innovation : strategic expansion of German small and medium wineries into hospitality and tourism
Dressler, Marc
;
Paunović, Ivan
- In:
Administrative Sciences : open access journal
11
(
2021
)
4
,
pp. 1-12
validating the difference between the two constructs. The results point to the diverse nature of business model
extensions
of …
Persistent link: https://www.econbiz.de/10012795604
Saved in:
10
Event-oriented organizational behavior research : a multilevel review and agenda for future research
Liu, Dong
;
Morgeson, Frederick P.
;
Zhu, Jinlong
;
Fan, …
- In:
Journal of management
49
(
2023
)
6
,
pp. 2148-2186
Persistent link: https://www.econbiz.de/10014326128
Saved in:
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