Kalinowska-Żeleźnik, Anna; Kuczamer-Kłopotowska, Sylwia - In: Journal of Organizational Change Management 30 (2017) 2, pp. 217-231
Purpose The purpose of this paper is to identify selected tools of external public relations (PR) employed by the public media in the area of corporate social responsibility (CSR) and to exemplify them with the activities of Radio Gdańsk in the years 2012-2015. Design/methodology/approach The...
