K. Paswan, Audhesh; D'Souza, Derrick; K. Rajamma, Rajasree - In: Journal of Services Marketing 28 (2014) 2, pp. 116-125
Purpose – This paper proposes a knowledge-exchange framework for value co-creation in franchise network. Design … resource. Findings – The proposed framework suggests that in a franchise network value is co-created by three key actors …