influence of the consumption setting. Based on the literature on face concern, the consumption setting is expected to influence … design with face concern (low vs high) under two consumption settings (private vs public) was adopted for a fictitious hotel … strong corporate social responsibility (CSR) associations. In addition, the favorable effect of face concern on consumer …

Purpose – Face concern is a personal value that refers to the extent an individual shows regard for or interest in the … protection and enhancement of face. This study aims to examine the moderating influence of face concern on consumer responses to … with a high face concern (vs low face concern) have a better quality perception toward CSR brands than non-CSR brands. In …

service failures. Drawing from the face concern and embarrassment literature, this paper argues that collectivists are not …