Hu, Yan; Liu, Jeanny; Liao, Qunfeng - In: Journal of business strategies : JBS 41 (2024) 1, pp. 1-26
While prior literature suggests that family firms with a positive corporate image are associated with superior financial performance, their effectiveness in creating firm brand value is not well understood. In this paper, we use Interbrand's global brand value data published between 2001 and...